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Case Study / Price Promotion at Hartmann Luggage
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A 7 page case study of whether Hartmann Luggage Company should indeed offer annual price promotions to its retailers, or whether the company should maintain its policy of image maintenance and high quality that have been the company's hallmarks for more than 100 years since its founding in 1877. The more narrow issue discussed is whether the price promotions of 1978 and 1979 were indeed profitable. Included are alternatives that Hartmann could reasonably employ to increase the company's market share while avoiding the price promotions they dread. No Bibliography.
Filename: Hartmann.wps
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